What materials would you choose to manufacture modern small appliances? End users drive the megatrends, and we produce the right materials.

Celanese works globally with small appliances OEMs, and we develop our portfolio to address the newest requirements, from legislation and market driven applications.

In a 30 minute seminar, you will learn the megatrends affecting the small appliances, the highest growth subsegments and the materials that fulfill the requirements.

Don’t miss your opportunity to discuss with our experts how to offer modern small appliances with the broadest portfolio for your project.


Learn from the following experts:

Marta Tejerina Pablos

Sr. Program Enablement Small Appliances & Sustainability

Marta graduated from the University of Barcelona with a double degree in English Studies and German Philology. She has worked for over 30 years in the Chemical Industry in Spain, US and Germany. Marta joined Celanese 1997, starting in the Acetyl Chain and moving 12 years ago into our Engineered Materials Business, mainly in commercial, product & market development roles. Currently enabling the Sustainability related efforts of Celanese’s Engineered Materials Division and the Market Development of the Specialty Applications Program.

Michael Laurin

Director Specialty Applications Program Management

Mike graduated from the University of Massachusetts – Amherst with a B.S. in Mechanical Engineering.  He has worked for over 30 years in a variety of technical and commercial roles at material suppliers GE Plastics/SABIC and Corning along with a role as a senior staff engineer developing process technology at Tesla.  He holds multiple patents for materials and process technologies used in multiple industries.  Mike joined Celanese in July of this year and has focused on the fit of our portfolio in appliances and energy infrastructure including that for sustainable energy as well as lending a hand with his processing expertise to projects involving Clarifoil film.